21st Century Rich Banner
The 21st Century Insurance campaign we developed for donatwald + haque (dw+h) is a fantastic example of the visual awesomeness we have the privilege of building for our clients. Wreck some cars, have some fun. Nobody gets hurt. Awesome.
We created multiple rich media pieces, including an interactive YouTube homepage takeover complete with a choose-your-ending auto destruction that broke user engagement records.
We collaborated with the dw+h creative team to develop the online campaign based on the broadcast commercials. There was a big media buy, and a YouTube channel that required some animated excitement. We nailed down the idea, then nailed down how to get it done. We planned and produced a green screen shoot with the broadcast talent, built all 3D assets and 2D animations, and integrated all assets into several interactive executions.
The end result was an interactive YouTube homepage takeover, and several fun little in-banner games—all which drove to an awesomely (and cleverly) animated YouTube Channel.
