Long Live Your Jeans!
The Perfect Pair of jeans – a video tribute to preserving that hard-to-find, irreplaceable, worth-its-weight-in-gold pair of jeans. They mean the world to you, and you should do anything to keep them looking new as long as you can (using Woolite, of course).
Iris Worldwide NYC needed a simple and beautiful kinetic type video for Woolite’s “Long Live Your Jeans” campaign. Listening to their needs and the message they wanted to spread, we quickly got to work. We designed, storyboarded, directed, and produced a wonderful motion graphics piece that was easy-to-share, and has over 225,ooo views so far.