Apple Toss Banner
For the Apples to Apples rich media banner, we created an expandable banner that allowed users to compare the prices of competing car insurance brands. It featured our video production, video post production and Flash development chops. (By the way, the talent didn’t really master the art of juggling until after his footage went through our post production artists.)
We collaborated with the dw+h creative team to develop the online campaign based on the broadcast commercials. There was a big media buy, and a YouTube channel that required some animated excitement. We nailed down the idea, then nailed down how to get it done. We planned and produced a green screen shoot with the broadcast talent, built all 3D assets and 2D animations, and integrated all assets into several interactive executions.
The end result was an interactive YouTube homepage takeover, and several fun little in-banner games—all which drove to an awesomely (and cleverly) animated YouTube channel.
