AT&T Final Friend App
We love digital games. We love college basketball. And we love that BBDO reached out to us to partner with them on the AT&T Final Friend Facebook app for the NCAA College Basketball Tournament.
BBDO’s concept involved a NCAA-bracket-based sweepstakes to determine a user’s “final friend” for a chance to attend the NCCA Tournament Final in Houston. The directive: build something fun, engaging, and most importantly it should foster connections with your friends.
We developed an experience that guided users through a selection process that mimicked the NCAA Tournament itself. The app chose 64 of your most active friends and placed them into regional brackets. You would then choose friends one-on-one tournament-style, narrowing it down to a Final Four, who would face-off in a customized Q&A session about the user to determine who would be the “Final Friend”. We designed and built a cross platform front end for desktop and mobile (iOS and Android), and had a unified back end.
In all, we provided:
- Development and refinement of BBDO’s core concept
- UX and functional specification
- Visual design
- Flash-based desktop app and device-friendly mobile web application
- Backend development
- Facebook integration