Bauer DNA Animation
Olson needed a cool-as-ice animation to help launch Nexus DNA, Bauer’s newest, most wicked line of gear. They knew VG had the chops to deliver a hat trick: a beautiful animation, that was technically brilliant, and that could further the brand story online.
Partner and Director of Animation Matt Wood lead our creative efforts, delivering this superb piece reminding site visitors that hockey is in Bauer’s DNA. Using in-house 3D and sound design, VG’s ten seconds of crafted motion scored big – making Olson a proud partner and Bauer a happy brand.