Baymont Book Smarter
Wyndham Worldwide was in need of a TV spot for their Baymont Inn and Suites brand to push forward a message of “Book Smarter”. But with a limited media buy and tight budget, we were faced with a challenge. Can we create something engaging and useful despite the tight parameters? Yes, yes, and an extra yes.
In short order, we determined what their business goals were and got to work. We wrote copy, provided treatments, then designed, developed, and produced a sweet little :30 spot. Wyndam was thrilled, and the piece has gained significant traction as a multi-use marketing piece.