BSC Facebook App
Blue Shield of California doesn’t want to have you just “like” them – they want to EARN your like. Through a creative collaboration with Taxi NY, Visual Goodness helped them earn over 3x their projected likes in the first few weeks alone.
Taxi had a great concept, and they needed a team to provide treatment for 6+ vids and develop all code for the Amazingly Likeable Videos tab. But there were also 20+ banners to be built, as well as a video shoot, as well as all the logistics that come with planning a shoot and development of so many pieces at one time. All in all, we were tasked with concept sweetening and refinement; casting, directing, and shooting awesome talent; editing 6+ vids with motion graphics; and dozens of rich and standard banners with resizes.