Cisco Full Page Takeover
When the good folks at Ogilvy LA wanted to bring their latest Cisco campaign to life on-line, they called Visual Goodness. There was a creative need to animate a series of robotic arms, and a technological need to have the robots interact with live front-page content within various sites such as Wired.com, TheAtlantic.com, and TheStreet.com.
Combining 3D mastery and hand animation, we worked tightly with the Ogilvy creative team through multiple creative iterations to find the sweet spot combo of message/animation/do-a-bility. We also worked with the individual publishers to devise methodologies to capture and interact with live content. It was a limited (but high impact) media buy that was in front of lot of eyeballs – and the end product was a sight to behold.