In-Banner Staring Contest
A staring contest? With a real guy? In a banner? Can it be done? Yes, it can.
Taxi NYC came to Visual Goodness with an a set of ideas for an awesome rich media campaign for Blue Shield of California that was based on the multiple services BSC offers. To get these built right, it called for a hybrid team of visual and technology experts to create a suite of challenging executions. There were 7+ concepts, UX and game play to be devised, over 200+ builds in multiple sizes, in both rich and standard media buys.
The most challenging of the 20+ pieces we built called for a Staring Contest with the worlds greatest Starer. Check it out HERE (Note: will open a Flash site in a new tab). We devised and built an experience that included multiple levels of competition, which pushed viewers towards a longer engagement with the brand. We planned, cast, and directed a photo shoot, including all post, interaction design, and flash development. We made it happen in a short amount of time, and may we say that they rocked?
