VG created CG brick wall, and distressed, texurized posters from flat imagery using Saatchi's storyboards and design.
The creative initially called for a simple pan, but we were able to enhance it with a more elaborate crane movement to create depth and interest. Successful experimentation with smoke, volumetric light, and light particles added more grit and realism. Saatchi provided the VO and VG laid this in to the picture along with SFX. Final deliverables included a :25 sec preroll that extended to a :30 sec TV spot